Introducing The Mindful Club, ClearMind's non-alcoholic subscription service

Breathe deeply, sip slowly and drink mindfully – that's what The Mindful Club stands for.

We are so excited to have recently launched The Mindful Club, our non-alcoholic wine and spirits subscription service. It’s one of the first of its kind in Australia and is a natural extension of our ethos – providing people with delicious, high-quality wine and spirits to enjoy, so they don’t have to feel as though they’re missing out when choosing to abstain from alcohol. The Mindful Club was created to suit everyone – whether you’re living a completely alcohol-free lifestyle and consume non-alcoholic beverages often, or whether you want to start to drink less, and have more options, depending on the moment. 

To us, mindfulness is not just a label – it’s a lifestyle. We believe in striving to be intentional and present in all facets of our lives, and that includes what we put into our bodies. We see the practice of mindful drinking as an invitation to think before you drink – to get clear on your motivations, and to check in with yourself to understand if your choice of beverage aligns with your goals. Being a mindful drinker doesn’t have to mean quitting alcohol all together, it’s simply a way to become more aware.

Why join The Mindful Club?

Joining The Mindful Club is an easy and affordable way to stay stocked up on premium non-alcoholic wines or spirits to serve your mindful drinking goals. And it makes sense no matter where you’re at when it comes to consuming non-alcoholic alternatives. If you’ve been enjoying non-alcoholic wine and spirits for years, we bet you’re always on the lookout for new and exciting brands and styles to try. Our subscription box is something to look forward to, while also allowing you to take advantage of great savings. Or, if you’re just starting out on your mindful journey, it’s the perfect way to help you transition. It’s universally acknowledged that whenever you’re trying to make behavioural changes and form new habits, planning is key. Often it’s just a split-second decision to bust out the booze, and can also be an emotionally driven one, so having non-alcoholic options on hand can act as a circuit breaker, helping you to make the choice that’s right for you.

As a result of founding ClearMind over 25 years ago for our own selfish purposes – because we couldn’t find anything we wanted to drink in Australia! – we now have long-standing, direct relationships with the most internationally renowned and award-winning non-alcoholic producers in Europe and the Americas. We taste everything ourselves to find the best of the best for you to enjoy, and we’re confident that with our extensive experience, we'll be able to handpick bottles you’ll love. As a Mindful Club member, you'll also receive free shipping, exclusive member-only offers, discounts and club perks and early access to new products.

How it works

The way The Mindful Club works is simple, with options to suit your lifestyle and consumption habits, and regular deliveries of carefully curated packs throughout the year.  Choose whether you want to stay stocked up on wine or spirits, and how many bottles you’d like per delivery – for spirits, we offer 3 or 6 packs, and wine is 6 or 12. You can also select if you’d like red wines, white and sparkling wines, or a mix of both. Then, choose how often you’d like to receive them – every 1, 2 or 3 months. Complete your order, and voilà – you’re set.   

Mindful ways to enjoy your favourite bottles

So, now that you’ve got a slew of new bottles to try, why not go for a one-two punch and integrate them into other mindful activities? A few ways we love to mindfully enjoy our favourite non-alcoholic drinks are:

  • Packing some snacks and a bottle in a backpack and setting off for a nature hike to a destination picnic spot. Connecting with nature is an incredibly powerful way to clear the mind, and the motivation of a delicious treat at the halfway mark of your trip is sure to put a little extra spring in your step. Plus, you don’t have to worry about getting back safely, as your choice of beverage means your balance and mind stay sharp as ever.
  • Cooking a recipe while sipping your way through a glass of wine. Ditch the distractions, like TV or music, and focus fully on the creative process. Then, enjoy the meal mindfully – savour the smell and chew each mouthful slowly. You may find your appreciation of food takes on a whole new level!
  • Curl up in your favourite chair, whether it’s outside in the sun, or inside snuggled under a blanket, and sip your drink while allowing yourself to do nothing else. This true state of relaxation can be a wonderful reset for the body and mind.
  • Mix up a fun cocktail for you and a friend, then settle in for a deep and meaningful conversation. Really tune in to each other and be present, and feel the bonds of your friendship deepen. 

We can’t wait to be part of your journey to a clearer mind – find out more and join The Mindful Club